Sultan Bhatti — Marketing Leader, Brand Builder & Speaker

01 · The Person

Seven years.
One rule:

never be forgettable

I'm a marketing leader with seven years across performance marketing, brand strategy and growth — currently Head of Marketing at a leading, award-winning Dubai free zone, where I run the full department: brand identity, demand generation, digital marketing, team and budgets.

Before that: campaigns for UFC, Formula 1 and the NBA. Alongside it all, I co-founded Fernexo, a performance marketing agency serving 300+ clients. I've spent those years learning what makes people stop scrolling — spoiler: it's never the ad you'd expect.

Sultan Bhatti holding a boombox on his shoulder, full length studio portrait

the boombox is real, by the way

02 · The Work

The work.

← the good bit

UFC

EP. 01

The one with the main event

Fight week doesn't wait for anyone. Performance marketing for one of the biggest names in combat sports, in partnership with Abu Dhabi's DCT — where every campaign had a countdown clock.

UFC · Abu Dhabi · Ethara

F1

EP. 02

The one at 300km/h

Driving demand for the Formula 1 season finale at Yas Marina. Global audience, razor-thin timelines, and zero room for a slow start.

Abu Dhabi Grand Prix · Ethara

NBA

EP. 03

The one with the courtside seats

Bringing basketball's biggest brand to new audiences in the region as Performance Marketing Manager. Different sport, same playbook: make people care, then make it easy to show up.

NBA · Ethara · 2024

FREE ZONE

EP. 04

The one where I run the whole show

The current chapter. Leading the entire marketing department at a leading, award-winning Dubai free zone — brand identity, demand generation, digital marketing, team and budgets.

Head of Marketing · Present

ITP MEDIA GROUP

EP. 05

The one inside the media house

Performance marketing at one of the region's biggest publishers — home to titles the whole Gulf reads. Big audiences, bigger expectations.

ITP Media Group · Performance

TEACHMECODE

EP. 06

The one where conversions grew 150%

An ed-tech brand that needed students, not clicks. Full-funnel digital marketing that found them where nobody else was looking.

TeachMeCode · Full Funnel

DUBAI SOUTH

EP. 07

The one with the aerotropolis

Brand and demand marketing for Dubai South — an entire city district built around Al Maktoum International. Government-scale ambition, startup-speed delivery. Not your average brief.

Dubai South · Brand & Demand

THE SIDE QUEST

EP. 08

The one I built on the side

Somewhere between the day jobs, I co-founded a marketing agency. It taught me the parts of business no title ever could — payroll, patience, and picking your battles.

Co-Founder · 2019—

03 · Work With Me

Right — how can I help?

Three ways in. Pick whichever suits the size of your ambition.

for founders & brands

Advisory & Consulting

Your marketing, fixed. Strategy, funnels, brand and growth — hands-on help from someone who's spent seven years doing it, not theorising about it.

Book a Call →

for stages & events

Speaking

Keynotes, panels and workshops on marketing, brand and building — with frameworks your audience can actually use on Monday morning.

Enquire →

for media & features

Media & Collabs

Podcasts, panels, interviews, features and brand collaborations. If you're telling stories about marketing, building, or the UAE — I'm good value.

Get in Touch →

04 · The Philosophy

"Attention is rented. memory is owned."

Sultan Bhatti seated thoughtfully on a burgundy sofa

thinking about your funnel, probably

Things I actually believe.

No corporate speak. Scout's honour.

Most marketing is beige. Yours doesn't have to be.

boring is the only unforgivable sin

Courage beats consensus. The gut knows before the data does — trust it, then take the step.

the data catches up later

Good ideas are cheap. Shipped ideas are priceless.

done > perfect, every time

If everyone likes your campaign, it probably didn't work.

polite applause converts terribly

05 · The References

Don't take my
word for it.

"Sultan is one of my favourite collaborators of all time. His dedication to go beyond and think creatively fuels our team to do better."

Patricia GonzalesClient

"One of the best digital marketers I have come across. His skills are very sharp and his ability to lead is amazing."

Amr BurhaniClient

"A very organised team leader with deep knowledge of digital marketing. Always comes up with new ideas — very helpful."

Salam ArnaoutClient

"Sultan has all the skills needed for today's digital world. His expertise in Google Ads and his detail-oriented nature make him stand out."

Anupa MathewsClient

"Very careful about the details and does his job professionally. Everything was clear and delivered on time."

Lana MaslaClient

"A very knowledgeable digital marketing professional. A pleasure to work with and someone you can rely on — always."

Lee JohnstonClient

The Community

Follow the journey.

06 · The Newsletter

the weekly ritual —

Espresso, beats
& masterpieces.

My newsletter, served every week like a proper morning. Three things, five minutes, zero fluff:

Free, weekly, and unsubscribe whenever you fancy. Join marketers, founders and the occasionally curious.

07 · Off the Clock

The human bits.

The route so far — and everything that fuels it

☕

The fuel

Espresso, beats and masterpieces.

Daily ritual

🏋️

The gym

5am club. Reluctant member. Perfect attendance.

Every morning

✈️

The travel

Collecting stamps, ideas, and strong opinions about airports.

UK → DXB → …

📈

The hunger

Next chapter loading. Location: negotiable.

Coming soon

Marketing that gets

Marketingthat gets

Seven years.
One rule:

The work.

The one with the main event

The one at 300km/h

The one with the courtside seats

The one where I run the whole show

The one inside the media house

The one where conversions grew 150%

The one with the aerotropolis

The one I built on the side

Right — how can I help?

Advisory & Consulting

Speaking

Media & Collabs

Things I actually believe.

Don't take my
word for it.

The human bits.

The fuel

The gym

The travel

The hunger

Fancy a chat?

Seven years.One rule:

The work.

The one with the main event

The one at 300km/h

The one with the courtside seats

The one where I run the whole show

The one inside the media house

The one where conversions grew 150%

The one with the aerotropolis

The one I built on the side

Right — how can I help?

Advisory & Consulting

Speaking

Media & Collabs

Things I actually believe.

Don't take myword for it.

Follow the journey.

Espresso, beats& masterpieces.

One espresso

One beat

One masterpiece

The human bits.

The fuel

The gym

The travel

The hunger

Fancy a chat?

Seven years.
One rule:

Don't take my
word for it.

Espresso, beats
& masterpieces.