Every climb starts with someone small looking up.
A hillside in Britain. A boy in a green jumper his mum picked out, squinting at the sun like it owed him something. He didn't know the word "marketing" yet. He just knew he liked making people smile — and that the top of the hill always looked better than the bottom.
the jumper didn't survive. the ambition did.
base camp, 1990-somethingBritain built him. Dubai called him.
One ticket, one suitcase, and the particular courage it takes to leave everything familiar for a city still writing itself. He landed at night — and the skyline looked exactly like a promise. The accent stayed British. Everything else was about to change.
homesickness is just love with jet lag —
first winter, marina lightsWhere the numbers became a language.
ITP Media Group. Performance marketing — the school of every-dirham-matters. He learned that budgets are borrowed trust, that trust compounds better than any ad spend, and that a well-cut blazer never hurt a pitch.
learning to look the partFull stadiums. Zero excuses.
Linkviva, then Ethara. UFC fight weeks. F1 race weekends. NBA under desert lights. The climbs got steeper and the air got thinner — and he found out that's exactly where he breathes best.
80,000 seats don't fill themselves ↗
somewhere on the steep bitThen someone handed him a TV show.
Meydan Free Zone by title — producer of The Final Pitch Dubai on OSN+ by heart. The boy who liked making people smile was now doing it on streaming. Funny how the hill keeps growing with you.
the cameras found himThe summit isn't the top. It's the turning around.
Dubai South Business Hub, Head of Marketing — where the job description says growth, but the real work is standing at the ridge and reaching a hand back. Hundreds of founders guided up the same slope he once climbed alone.
the view's better when it's shared —
the ridge, present day
